Digital Agronomist (maternity cover)

About the Unit

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

Yara is developing its sustainable agriculture offering in Europe with increasing number of tools and services that are supporting farmer to optimize the use of crop nutrition inputs. The role of Digital Marketing Manager is to drive and support local implementation of digital marketing strategies and coordinate BU South marketing teams to optimize their digital marketing activities, measure impact, drive improvement and change.

Purpose

The Digital Agronomist role will mainly focus on the implementation of Yara’s digital solutions in Bulgaria and Yara Hellas, as well as support the rest of the markets within BU South Europe.

Responsibilities

Providing agronomic data to support the development and improvement of Yara’s digital ag tools, like Atfarm and Tankmix.
Testing and QA of various agronomic features, identifying bugs and agronomic errors, working together with the R&D and Engineering teams.
In collaboration with Incubation and Growth team define and implement GTM strategy of digital tools in Bulgaria.
In collaboration with Data Analyst and Growth team perform analysis of the results in Bulgaria based on established KPIs and identifying action plans for user acquisition and retention.
Collaboration with the main distributor in Bulgaria on their online and offline activities.
Working together with Digital Marketing Manager on the wider communication strategy in Bulgaria, including translating, reviewing, and adapting agronomic content for Bulgarian website and Social Media platforms.
Assist in new market launches of existing products like Atfarm (technical side) across all markets of BU South Europe, as well as coordinating the development of new features and improvements, including calibration and expansion to new crops etc.
Operational support in API integrations in Yara Hellas and other markets across BU South Europe, including liaising with the Product and Data team regarding partner and market requirements and ensuring correct technical and agronomic implementation.

Profile

Previous experience with digital solutions.
Agronomy background.
Marketing background is beneficiary.
Fluent in Bulgarian and English.

Additional Information

Note: We are able to offer the role either from our office in Varna or remotely from Bulgaria.

The role will report to Digital Transformation Director South Europe and will be working in the team with Digital Marketing Manager and Data Analyst, as well as the Yara Hellas team, which includes Bulgaria from the commercial perspective. The role will also work with other departments in Yara, including Farming Solutions Europe and R&D.
Some infrequent travelling will be required.
Temporary position to cover a maternity leave (ca 12 months).

Contact details

Vyara Mihaylova

Local HR Specialist

Email: vyara.mihaylova@yara.com