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Date posted:  Jul 29, 2022

Bangkok, TH

Job Function:  Strategy & Business Development
Job Type:  Permanent
Job Requisition ID:  12381

Senior Manager, Digital Growth and Commercialization - Thailand

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

About Digital Ag Solutions

Yara aims to be the crop nutrition company for the future and is leading the development of sustainable agriculture and digital tools to contribute to solving global agricultural challenges. We have a worldwide presence with sales teams in ~150 countries and around 17,000 employees. 

Drawing on over a century of crop nutrition experience, Yara established the Digital Farming unit – now Digital Ag Solutions (DAS) – 4 years ago to explore how technology could be used to impact farmer livelihoods and productivity. Today, DAS has built products for smallholder and professional farmers, retailers and other farming ecosystem stakeholders across Asia, Africa, the Americas and Europe. 

We are an international team of engineers, scientists, researchers, designers and agronomists working together to achieve Yara’s goal to responsibly feed this world and protect the planet. Join us in building new digital products and services to create value for stakeholders across the agricultural ecosystem. 


  • Lead a growth & commercial team responsible for the commercialization and user acquisition of digital solutions in Thailand, Myanmar, Indonesia and other South East Asian countries, comprising of marketing, pricing, digital customer support and regional growth & commercialization staff

  • Defining integrated digital offers tailored to different markets and customers including full end to end customer success management.

  • Pricing of digital offers to secure viability across offerings.

  • Defining and implementing go-to-market strategies to best serve key regions and target farmers.

  • Supporting solution teams through local customer insights, needs, and user analytics

  • Work closely with Digital Incubation Manager on current MVP’s in market – handling all GTM plans.

  • Collaborate with the local leadership team, across the transform portfolio of new revenue models, digital services, new markets, new channels.

  • End to end ownership of go-to-market strategies, country legal clearance and compliance, commercial business case, budget and resource requirements.



  • Awareness and understanding of new digital business models and new digitally-enabled business models in the crop nutrition space.

  • Insights into the dynamics of smallholder markets across Thailand and Myanmar, and understanding of fertilizer and ag-input business models a key upside, given the multiple interactions with the fertilizer business.

  • Experience/awareness in the commercialization of digital products and services or IoT solutions from concept through to commercial release.

  • Experience/awareness in integrating digital services and products with traditional business models in and/or in an industry with similarities to the agriculture value chain, farming, and farmer needs.

  • Previous management experience of a commercial team including multiple managers in remote locations.

  • Aligned with our principles: agile, customer-centric, lean, service-oriented architecture, self-organization, transparency.

Additional Information

We strive to reflect the diversity in society and encourage all qualified applicants from all background to apply. We are committed to creating a work environment that fits gender equality and allows combining career progress with the needs of a family or other personal circumstances

Why us?

  • Evolving tech development division of an established agricultural products and services company.
  • Explore and develop digital, software, hardware products, which provide value to farmers, smallholder communities and the value chain.
  • Be part of our mission to build sustainable solutions that benefit humanity and the environment.
  • Full-time, permanent and freelance contract options available with competitive remuneration + benefits.
  • Support for personal development, training and continuous learning.
  • Commitment to using new technologies and frameworks, meetups, and knowledge sharing.

Apply no later than


Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassador networks. 

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