Biologicals Specialist(Guangzhou)

Responsibilities

- Implementation of YaraVita and YaraAmplix project in the region where it operates, supporting the activities necessary for its execution

- Creation and execution of a demand generation plan for YaraVita and YaraAmplix for the region of responsability and also per key costumer (which and how many actions, target crop, focused product, execution time )

- Implement and track the demand generation plan with accuracy, quality and quantity

- With comercial and M&A carry out a market segmentation exercise, focus crops x products and establish an action plan accordingly

- Support the commercial team and BDM in setting prices for Biologicals products, according to benefits, value proposition and market potential

- Implement go to market and market share growth strategies for YaraVita and YaraAmplix products

- Development, Implement and comunicate local value proposition and  product positioning for Biologicals products.

- Support commercial team to differentiate and defending the value proposition of Biologicals products.

- Execute demand generation actions not only at the distribution level but also at end user level (farmer)

- Together with commercial team Identify the key influencers of foliar and biostimulant business and establish an action plan for each one of then

- Map the competition (product, active ingredient, positioning, value proposition, SWOT analisys)

- Ensure technical training of the internal team and retailers network

- Compile technical data to support trainning sessions and technical conversatioons with strong and consistent results

- In collaboration with the sales team, carry out post-sales actions and results presentations to ensure loyalty and repurchase.

- Be a regional technical reference for Biologicals, clarifying doubts and helping the implementation of Biologicals value propositions ensuring the correct technical/commercial positioning, within the Yara solutions for focal crops in the area of action

- Regionally support the creation, launch and development of new products and portfolio management activities

- Work collaboratively with local  and regional teams - technical, sales, marketing and agronomy

- Supports quality related topics

Profile

- Agronomy background, master is a plus

- Must be able to communicate in both English and Chinese

- Experience in marketing is welcome

- Market development positions, at least 3 years

- Previous knowledge in Agricultural

- Previous experience in Foliar, Biostimulants or Agchem market

Knowledge and Skills

Strong technical and commercial skills.

Confident but humble, proactive and autonomous.

“Doer” behavior and mentality, while having strategic and business-oriented thinking.

Team player with the ability to unite colleagues from geographically distant units.

Takes initiative, is proactive and is willing to detect and explore new opportunities.

Good ability to plan and work systematically.

Availability to travel within the country and occasionally abroad.

Good people influencing skills.

Collaboration, Accountability, Ambition and Curiosity.

Strong communication skills

 Location

The ideal candidate is base in Guangzhou.

Other optional locations are Guangdong/Guangxi/Yunnan.

Additional Information

Valid driver license

About the Unit

Yara's mission is to responsibly feed the world and protect the planet. We pursue a strategy of sustainable value growth through reducing emissions from crop nutrition production and developing low-emission energy solutions. Yara’s ambition is focused on growing a nature-positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain.

To drive the green shift in fertilizer production, shipping, and other energy intensive industries, Yara will produce ammonia with significantly lower emissions. We provide digital tools for precision farming and work closely with partners at all levels of the food value chain to share knowledge and promote more efficient and sustainable solutions.

Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. With 18,000 employees and operations in more than 60 countries, sustainability is an integral part of our business model. In 2023, Yara reported revenues of USD 15.5 billion.

In China, Yara has been present for more than 100 years, being a leading brand in many crop segments and helping farmers increase their incomes. With its headquarters in Shanghai, Yara China (YCN) closely works with in-country stakeholders – including policymakers, academia, commercial and smallholder farmers, retailers and channel partners, and NGOs to identify how the company can best support priorities around food security, farmer livelihoods, sustainability and circular economy across the food value chain.