Share this Job

Date posted:  Dec 3, 2019

Shangai, CN

Job Function:  Sales & Marketing 
Job Type:  Permanent
Job Requisition ID:  2502

Senior Digital Marketing Manager

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

In collaboration with customers and partners, Yara grows knowledge to responsibly feed the world and protect the planet, to fulfill its vision of a collaborative society, a world without hunger and a planet respected.

Our crop nutrition solutions and precision farming offerings allow farmers to increase yields and improve product quality while reducing environmental impact. Our environmental and industrial solutions improve air quality and reduce emissions, and are key ingredients in the production of a wide range of products. We foster an open culture of diversity and inclusion that promotes the safety and integrity of our employees, contractors, business partners, and society at large.  

Founded in 1905 to solve emerging famine in Europe, Yara has a worldwide presence with more than 16,000 employees and operations in over 60 countries. In 2017, Yara reported revenues of USD 11.4 billion.


This is the new role in Yara China Branding & Marketing department which will be focusing on leading Yara China in developing and running a digital growth focus for the company (across content, targeting, analytics, optimization, automation and personalisation). Digital Marketing is key to achieving Yara growth ambitions in China.

  • Develop and run a comprehensive digital growth focus for the company in line with the overall strategy of the company.
  • Drive digital influence, lead-generation, insights and content to push growth and extend brand awareness/business exposure. Increase stickiness with existing customers and identify avenues to aquire new customers.                                                     
  • Create and coordinate the creation of meaningful, personalised, targeted rich content which has impact on lead conversion, customer recall and service/quality preceptions.
  • Work together with different teams to ensure a quality pipeline of quality leads are developed and acted on. Provide feedback and insight to internal stakeholders on external brand reputation and opportunities for impact.                                                  
  • Ownership and responsiblity for the KPIs of the digital growth function including ensuring conversions take place, de-bottlenecking internal processes and be the owner/driver for the digital customer experience.
  • Understand and advise for change management among the legacy marketing and sales functions within the organisation.
  • At least 5 end to end marketing / growth projects planned, executed and completed within the WeChat ecosystem where you were the owner and driver.
  • Prior experience managing internal team members (at least 3 people concurrently) and external vendors.
  • At least one prior experience dealing with a large organisation transforming into a more digital-first marketing company and able to share the challenges and approaches.
  • Willing to work hands on with all aspects of digital growth while considering how best to build a team.
  • Management of small sized teams.
  • Business writing and marketing skills.
  • Project Management skills
  • Fluently in English and Chinese 
  • At least 8 end to end marketing / growth projects planned, executed and completed within the WeChat ecosystem where you were the owner and driver (where each project took at least 6 to 12 months).
Additional Information
  • Requires up to 60% business travel.
Contact details
Apply no later than

31st of December, 2019

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) as one of our top 7 strategic actions and has more than 400 employees worldwide involved in D&I ambassador networks. 

Job Segment: Manager, Air Quality, Project Manager, Change Management, Management, Engineering, Technology