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Date posted:  Nov 24, 2022

Shanghai, SH, CN

Job Function:  Sales & Marketing 
Job Type:  Permanent
Job Requisition ID:  13870

Content Strategy Manager

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

Yara is the world's largest producer of ammonia, nitrates and NPKs, offering solutions for sustainable agriculture respecting the environment. Our fertilizers and our crop nutrition programs were designed to help the sector of food production and to meet the needs of a growing world population. Our products and solutions help industry reduce emissions, improve air quality and prioritize effective operations safely.

Yara Africa & Asia (YAA) produces, sells, distributes and markets fertilizers and industrial products across Asia Pacific and Africa regions, with offices location and operational units in 20 countries. The region employs over 1800 employees and has a long history in the Asian Pacific and African markets, focusing on develop crop nutrition concepts that increase food production and create value to the growers, in particular smallholder farmers, whilst minimizing environmental impact of agricultural activities.

YAA is currently undergoing a major transformation, aimed at shifting the existing business models, generating new revenue streams and ultimately delivering profit through new Farming Solutions related activities.


  • Responsible for content strategy development, execution and alignment of processes and decisions within solution, incubation and country organization.
  • Develop and implement structure of content, review taxonomies, and meta data strategies. Set in place governance and workflow approaches to ensure that content is flowing smoothly through its management and optimization.
  • Work closely with product owners to support end-to-end content strategy and successful implementation into the market, working with design, user research, management, and GTM teams
  • Set up and manage content audits, inventories and SEO strategy to enable scalability across multiple solutions.
  • Be the custodian of the organization’s brand, voice and standards ensuring consistency in implementation, and development across multiple channels


  • A strong team player - values transparency and trust, and possesses core values, such as integrity, mutual respect, and an appreciation for different opinions.
  • Experience in content strategy development within the China digital Eco system .
  • Experienced in omichannel content strategy deployment and proven success in content scalability within digital products and solutions.
  • Passionate about improving user experience and delivering impactful content.

Additional Information

We strive to reflect the diversity in society and encourage all qualified applicants from all background to apply. We are committed to creating a work environment that fits gender equality and allows combining career progress with the needs of a family or other personal circumstances

Why us?

  • Evolving tech development division of an established agricultural products and services company.
  • Explore and develop digital, software, hardware products, which provide value to farmers, smallholder communities and the value chain.
  • Be part of our mission to build sustainable solutions that benefit humanity and the environment.
  • Full-time, permanent and freelance contract options available with competitive remuneration + benefits.
  • Support for personal development, training and continuous learning.
  • Commitment to using new technologies and frameworks, meetups, and knowledge sharing.

Preference for this role to be based in Singapore due to interaction with team members

Apply no later than

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks. 

Job Segment: Sustainable Agriculture, Agricultural, Air Quality, User Experience, Equity, Agriculture, Engineering, Technology, Finance

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