Market Development Consultant

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

In China, Yara has been present for more than 100 years, being a leading brand in many crop segments and helping farmers increase their incomes. With its headquarters in Shanghai, Yara China (YCN) closely works with in-country stakeholders – including policymakers, academia, commercial and smallholder farmers, retailers and channel partners, and NGOs to identify how the company can best support priorities around food security, farmer livelihoods, sustainability and circular economy across the food value chain.

Responsibilities

1、江苏区域产品的销售及农艺推广工作。负责区域内复合肥产品推广项目实施，制定并执行负责区域内需求拉动计划，包括主要客户和区域内其他客户的具体活动方案、目标作物、重点产品以及执行时间。准确、高质量、数量化地实施和跟踪需求拉动计划；

2、进行市场细分分析，重点作物与产品的匹配，并据此制定行动计划；

3、搜集市场信息，了解竞争产品动态，完成公司应季的推广及销售工作；

4、针对复合肥产品，实施市场推广和市场份额增长战略；

5、执行需求拉动活动，不仅在经销商层面，也在终端用户层面（农户）；

6、竞品分析（产品、定位、价值主张、SWOT分析）；

7、确保内部团队和零售商网络的技术培训；

8、协助公司新产品上市，跟进新产品反馈，协助公司不断迭代产品策略；

9、围绕公司ROE门店策略，发展公司渠道网络，维护渠道关系，保障产品销售的渠道通畅；

10、与当地和区域团队协同工作。

Profile

1、全日制本科及以上学历，农业类专业优先。

2、热爱销售工作，积极上进，性格外向、善于沟通、会开车、能适应较长时间的出差工作。

3、3年以上化肥销售和推广工作经验者优先。

4、具备化肥和植物营养方面的知识。

5、熟悉江苏市场及作物。

6、良好的英语沟通能力为加分项。

Additional Information

Contact details

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Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks.

As part of our recruitment process, where permitted by local law, we may conduct reference and background checks. These checks will only be performed when deemed necessary for the nature of the job. Candidates will be informed by HR before any background checks are initiated.