Marketing Director, China

About the Unit

Yara's mission is to responsibly feed the world and protect the planet. We pursue a strategy of sustainable value growth through reducing emissions from crop nutrition production and developing low-emission energy solutions. Yara’s ambition is focused on growing a nature-positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain. To drive the green shift in fertilizer production, shipping, and other energy intensive industries, Yara will produce ammonia with significantly lower emissions. We provide digital tools for precision farming and work closely with partners at all levels of the food value chain to share knowledge and promote more efficient and sustainable solutions.

Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. With 18,000 employees and operations in more than 60 countries, sustainability is an integral part of our business model. In 2023, Yara reported revenues of USD 15.5 billion.

In China, Yara has been present for more than 100 years, being a leading brand in many crop segments and helping farmers increase their incomes. With its headquarters in Shanghai, Yara China (YCN) closely works with in-country stakeholders – including policymakers, academia, commercial and smallholder farmers, retailers and channel partners, and NGOs to identify how the company can best support priorities around food security, farmer livelihoods, sustainability and circular economy across the food value chain.

Responsibilities

The Role

The primary responsibility of the Marketing Director is to oversee and lead the marketing department in developing and executing effective marketing strategies that align with the organization's goals. The role takes lead in branding, strategic marketing, digital marketing, channel marketing, external and internal communications. The role will also work closely with China cross-functional teams, global counterparts, channel partners, media, and industry key opinion leaders. T

Responsibilities:

• Develop the overall marketing strategy, which includes branding, strategic marketing, digital marketing, channel marketing, and external and internal communications.
• Implement and maintain the crop nutrition approach, by positioning products, collecting farmers inputs, and aligning marketing efforts to crop seasons.
• Oversee the digital marketing strategy, ensuring a strong online presence and engaging customer experiences.
• Guide business decisions by collecting and analysing market data, such as competition tactics, crop market size, market share and trends.
• Drive efforts for events, marketing campaigns, and product launches to enhance brand awareness.
• Lead and manage retailer programs, such as Retailer Partnership Programs (RPP) and Retailer Management System (RMS), ensuring their successful execution, insight generation, and alignment with business objectives.
• Build strong relationships with media Key Opinion Leaders (KOLs) and establish thought leadership in agriculture.
• Drive efforts in brand protection by efficiently managing trademarks and taking actions against counterfeits to safeguard Yara's brand integrity.
• Collaborate with YAA marketing and global counterparts on various initiatives, such as survey projects, annual marketing plans, new ambition activation project, and internal communications.
• Work closely with Commercial and Agronomy teams to accelerate business growth.
• Keep regular communication with Digital Value Chain Solutions China team and collaborate with each other.

Profile

• MBA or Master's degree with a minimum of 10 years of experience in brand management, strategic marketing, communications, event management, project management, and digital marketing.
• Strong management skills and experience in people management.
• Excellent interpersonal, communication and negotiation skills.
• Experience in the agriculture business would be preferred.
• Experience in multinational culture and management.
• Ability to work closely with distributors and other external partners including media.
• Team player, independent, result-oriented.
• Strategic thinker with strong execution ability
• Fluent in English and Chinese languages.
• Frequent traveling is required.

Additional Information

To apply, please send a cover letter (required) detailing how your career accomplishments and professional/personal interests would make you a great fit for this role, your detailed resume.

Contact details

Apply no later than

May 30, 2024