Marketing Specialist

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

Yara's mission is to responsibly feed the world and protect the planet. We pursue a strategy of sustainable value growth through reducing emissions from crop nutrition production and developing low-emission energy solutions. Yara’s ambition is focused on growing a nature-positive food future that creates value for our customers, shareholders and society at large and delivers a more sustainable food value chain.

To drive the green shift in fertilizer production, shipping, and other energy intensive industries, Yara will produce ammonia with significantly lower emissions. We provide digital tools for precision farming and work closely with partners at all levels of the food value chain to share knowledge and promote more efficient and sustainable solutions.

Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. With 18,000 employees and operations in more than 60 countries, sustainability is an integral part of our business model. In 2023, Yara reported revenues of USD 15.5 billion.

Yara Philippines has been supporting the Filipino farmers by providing sustainabe solutions since 1986. To serve the growing needs of our customers and end-users, we seek a talented and dynamic individual for our core organization.

Responsibilities

Job Summary:
To lead the development and execution of digital marketing initiatives and trade programs to strengthen brand visibility, enhance distributor and retailer engagement, and drive farmer adoption of crop nutrition solutions. This role integrates data‑driven digital communication with channel marketing execution to support the crop nutrition portfolio and achieve business goals.
Essential Duties and Responsibilities:
Lead the development and execution of integrated marketing campaigns aligned with portfolio priorities, annual business plans, and cross-functional strategies with Agronomy and Commercial teams.
Own and optimize digital channel performance, including social media, website, and online selling platforms.
Develop high‑impact marketing content, converting agronomy insights into clear value propositions that elevate brand visibility and customer engagement.
Develop and execute trade programs such as seasonal promotions and channel‑specific offers aligned with crop cycles.
Support Commercial teams in field activities, including farmer meetings, field days, in‑store activations, and product demonstrations.
Implement Retail Outlet Excellence (ROE) initiatives through the creation and deployment of POS materials, retailer communications, product displays, and promotional collateral to ensure consistent brand messaging.
Drive adoption and strategic use of YaraConnect as the primary retailer loyalty platform, boosting participation, supporting incentives, and delivering pass‑thru volume (PTV) targets.
Own digital analytics and performance reporting, translating insights into recommendations that enhance campaign effectiveness and customer engagement.
Conduct deep customer, channel, and campaign analyses to guide strategic decisions, sharpen marketing tactics, and support product and commercial planning.
Lead development of lead-generation systems, integrating digital and offline touchpoints with automated, segmented communication flows to improve channel conversion.
Plan and execute high‑visibility events, including retailer conferences, expos, demand-creation activities, and crop‑focused programs aligned with growth objectives.
Managing repository of all assets, from raw files to finished pieces and internal communication tools such as SharePoint and newsletters.
Key external vendor contact: coordinate work flow and overall communication with external partners to supervise production, quality and ensure deadlines are being kept.
Implement Yara’s Safe by Choice Journey towards the attainment of zero accident
Other marketing-related projects that can be assigned from time to time.

Profile

Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business, or related field.
5–7 years of experience in marketing with exposure in digital and/or trade marketing; agriculture or crop input industry experience is a strong advantage.
Strong capability in planning and executing integrated marketing campaigns and managing cross‑functional projects.
Proficient in digital platforms, marketing analytics, and basic design/editing tools (e.g., Canva, Adobe).
Strategic and analytical thinker with the ability to translate insights into actionable plans.
Excellent communication and stakeholder management skills, with experience collaborating across Commercial, Agronomy, and external partners.
High attention to detail and ability to manage multiple projects simultaneously.
Demonstrates strong initiative, ownership, and the ability to work independently.
Comfortable working in both field and office environments.

Additional Information

Internal and External Contacts:
Collaborate with cross-functional teams especially Commercial Team for requirements and support
Deal with channel partners, creative & media agencies and suppliers, as well as government agencies if needed.

Working Conditions:
Requires travelling and exposure to fieldwork

Contact details

Apply no later than

April 30, 2026

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks.

As part of our recruitment process, where permitted by local law, we may conduct reference and background checks. These checks will only be performed when deemed necessary for the nature of the job. Candidates will be informed by HR before any background checks are initiated.